Online commerce has been growing steadily in the last few years, converting a big portion of traditional consumers into online customers. Modern retailers who operate on platforms such as Shopify use digital media to approach potential purchasers, with YouTube being one of the most important tools in that respect.

It’s not a surprise given the fact that users watch 5 billion videos on YouTube each day. In other words, people watch over 1 billion hours daily, more than Netflix and Facebook videos combined. If you are running an e-store, you need to learn the basic principles of video marketing. In this post, we will show you 5 ways to use YouTube to promote your brand.

a guy is watching videos

1. Create your own channel

Before you start shooting videos, you should define your style and content creation strategy. As the online retailer, you definitely need to make a lot of product reviews in order to educate consumers. Making lists of thematically related clips is a good way to ensure simpler navigation and improve the user experience.

As for the branding part, always use the official company logo, while the name of the channel should reveal your niche and include the primary keyword. You can check out the existing YouTube page templates, but we strongly recommend customizing channel artwork to find the best visual solution for your brand.

2. Create quality videos

There are all sorts of technical issues to consider when investing in YouTube marketing, but in the end, it all comes down to one thing—creating quality videos. It doesn’t necessarily mean buying expensive equipment and spending a lot of money on production.

On the contrary, some of the most successful YouTube channels often publish home videos created with smartphones. The only things that really matter are brightness and visibility.

According to content designers at, a good script is an anchor of success. “Infotainment is the main goal. You have to keep viewers informed about the brand, but also to personalize videos and distinguish yourself from competitors. Try to stay unbiased and objective—it will make you look trustworthy and reliable.”

3. Choose attractive thumbnails

Video titles must contain keywords if you want to see your content among top rated search results, but it’s not the end of the work. If you want to convince users to take a look at your video, you must choose an attractive thumbnail.

You can’t just leave a random photo. Upload the image that reveals action and inspires curiosity. Thumbnails need to show users that your videos are exciting and worth seeing, but don’t forget the technical aspect.

Optimal YouTube thumbnails are 1,280 pixels wide by 720 pixels tall with a minimum width of 640 pixels, while the ratio of 16:9 is ideal as it’s used most often in YouTube players and previews.

colourful picture frames

4. Hire YouTube influencers

YouTube influencers are individuals who already built a respectful fan base and have the potential to present your brand to the wider audience. Here are the basic steps of influencer marketing.

  • Allocate budget because YouTube influencers don’t work for free.
  • Find the right person to promote the brand. You can do it by conducting a thorough YouTube research or using online tools such as Scrunch or Mention.
  • Provide them with general guidelines and let them come up with a promotion strategy.
  • Determine precise KPIs and measure the results of your campaign.

5. Engage with audience

YouTube is essentially a social media platform, so don’t forget to engage with your audience. If you see a new comment, answer it as soon as possible. You should be polite but not too formal because your goal is to establish stronger relations with target consumers.

Always invite them to take concrete action—watch another video, follow the landing page URL, subscribe to your channel, etc. This is the only surefire way to generate leads and increase sales results through YouTube marketing.


YouTube is one of the most popular social media platforms with billions of views on a daily basis. It’s a perfect resource for e-commerce companies to create their own channels and promote the brand among target consumers.

Using our 5 tactics to market your products and services on YouTube, you can inspire a new wave of fresh leads and expand the customer base. Don’t hesitate to give it a try—you have nothing to lose but all to gain!

Create a Shopify store, use Syncee to have your products always being up-to-date, create a YouTube channel, and do marketing right.

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