Many Shopify store owners do not pay keen attention to the importance of writing professional articles for their websites. Some store owners do not even find it necessary to write blog posts. Whether you own a Shopify store or a different e-commerce website, it is paramount to write professional content for your site.
Professional articles are crafted with the thought of the customer in mind. Content writers put together the key aspects of your brand and your products to create a piece that communicates to the needs and desires of your web visitors. It is such high-quality blog posts that make your website helpful and informative.
What is content writing
Content writing refers to the art of creatively formulating text that is relevant to the needs of your website visitors. When creating content for website visitors, the aim is to grab their attention so that they may spend more time on your page. A good content writer should be able to relate to your business plan and mission. You can personally write your website articles or find an online essay writer for hire. However, always remember that a good content should seamlessly incorporate relevant images, keywords, and anchor texts that interlink to other pages on your site.
Benefits of using professionally written article
1. They help in search engine ranking
Professional articles are optimized for search engines. With the proper use of long tail keywords, external linkages, and SEO optimized images, you can get your site to the first page of search engines. According to Google, the new criteria for ranking websites is based on usability. The information provided on your site plays a major role in determining this factor. If your page offers relevant content, it ranks high, on the other hand, a website that is irrelevant ranks low. The use of a professional article writer service helps capture web visitors’ attention hence increasing session times. The longer the sessions, the more usable the website. If you use high-quality content on your website, it will be termed relevant and ranked higher in search engines.
2. Brand enhancement
The authenticity of your brand depends on the small things you do. For example, even if you are selling high-end products on your Shopify store, poor images or design will cost you customers due to lack of trust. The same case applies when it comes to articles. You need to use good content that is 100 percent error-free to communicate with your customers. The biggest problem that Shopify store owners face is lack of trust. The use of professional articles will help you communicate with your customers clearly and strengthen your brand position.
3. To improve your conversion rates
There are people who need to be persuaded and convinced before they make a purchase. Professionally written articles help in converting such web visitors into buyers. Adding products to your store alone may not be enough. You need also to create content that will promote your products on different pages. Every Shopify store must have a blog section where relevant content is updated on a regular basis. Blogs are the best way of informing prospective buyers about the product. People are more likely to buy a product when they have some information about it.
4. They help in passing information
Communication is an important aspect of every business. You need to regularly communicate with your clients and customers on various factors. In some instances, the idea of sending emails to all your customers may not be viable. You can use professionally written articles to pass down important communications. You can either pass out information in a press release or a general blog article. This will help you update terms of service, inform customers about new products, announce pricing changes and other important aspects of your website. A HuffingPost publication describes the need to have a constant flow of information between you and your customers as being paramount.
Where to find good content
You first need to understand what content writing is before you start looking for an article creator. Once you know what you expect from a content writer, find the best expert based on your needs. There are different people specialized in different fields. If you are running a blog, the best option is to hire a blog style content writer. There are all types of content writers including:
- Blog style writers,
- Business writers,
- Technology writers,
- Educational writers,
- Music writers,
- SEO writers and
- Product Review Writers among others.
You need professionally written articles to help boost the performance of your website. Just like other websites, Shopify stores need professionally written articles to boost traffic and customer relationships.
Guest-blogger at Syncee. Freelance article writer with over ten years’ experience. She is a specialized SEO content writer and has helped many websites rank high in search engines. Susan has contributed articles to top-rated sites such as the HuffPost and the Washington Post. She uses her experience in the industry to help startup Shopify store owners to boost their website performances and increase sales.