When it comes to improving your product brand, social media networks become your most effective and powerful tools for achieving that outcome.
As a marketer once said, spend time in the same place where your audience spends time in the first place. Second, make sure you’re relevant and useful. Nowadays, products are marketed in different ways. Video and text reviews don’t seem to disappear. In fact, they’re even more relevant today. Here is what several studies from The Collective Bias reveal:
- 60% of consumers consult social media or blog reviews before making a purchase
- 22.8% of men and 13.9% of women are directly influenced by YouTube in their purchasing decisions
- 70% of the millennial consumers take their peer recommendations into account before making buying decisions
Before we get to today’s main topic, I’d like to emphasize the importance of quality content and advertising material. If your content rocks, your message will be impactful, and your product will take all the praises.
Your marketing channels are important, though the essence of your promotion is your content. Make it worthwhile, and don’t shy away from overdelivering. People will start buying your product the moment you prove yourself to be trustworthy, and you can only do that by providing them with free, qualitative content.
In today’s post, we’re debating the PROs and the CONs of promoting your brand product on Instagram or YouTube.
Instagram is owned by Facebook, and it is a channel very much preferred by the young demographic of the entire world. From children, teenagers, and students to regular individuals, photography lovers, and artists, many people use Instagram on a daily basis for various things.
If you want to highlight your product’s benefits and leave a good impression at the same time, your marketing on Instagram shouldn’t intrusive at all. It should first provide value, and only after the prospect’s trust is earned, you can ask for something in return.
Here are the PROs and CONs of promoting your product brand on Instagram:
- Instagram is an effective tool for offering visual references to the product you’re selling. People love Instagram because it’s full of visual content. From pictures to videos and infographics, this social network covers most of the visual media types of content.
- Instagram is popular among millennials, so if your product is targeted towards them, this is a good spot to be in right now.
- The platform is yet underrated and growing extremely quickly.
- Instagram is a mobile-device application that is being used by 1 billion people.
- The advertising platform that Instagram offers is an effective marketing tool for any advertiser who truly knows how to reach its target audience.
- Your target audience might not be using Instagram, though they might check a YouTube video every now and then.
- Many people who spend time on Instagram will never purchase anything because their intention is to use the application and get entertainment from it rather than allow it to influence their purchasing decisions.
- You can only upload images using a desktop application or the mobile app
YouTube is the second biggest search engine after Google. Just like Instagram is owned by Facebook, YouTube is owned by king Google. Now you figure.
Getting your product in front of YouTube’s audience is a great way to expand your reach and solidify your position in the marketplace.
There’s nothing more satisfying than a product review, product demonstration, or product showcase performed by the product owner itself. There are many ways you can use YouTube to popularize your product, so it shouldn’t be difficult to get started.
Here are the PROs and CONs of promoting your product brand on YouTube:
- You can market your product on YouTube for free but opt to enhance your campaigns by spending budget.
- YouTube is a widely recognized brand around the world, and your target audience is probably already spending time there.
- Videos are the most popular type of content today, as they drive the most engagement and reach across all social channels. If your video goes viral on YouTube, you’ll make your brand known by millions
. You can create your own channel and build your own subscription base.
- Little to no censorship on the type of content you want to post. There are some common-sense rules though.
- Links on YouTube act as powerful links for Google
- Considering that it’s an open-to-public video platform, YouTube doesn’t give too much presentation controls and personalization options.
- YouTube isn’t always bringing the most targeted organic traffic, as many related videos are totally unrelated to your topic.
- YouTube doesn’t guarantee you absolute success, and ranking YouTube videos isn’t as simple as it may look
. Onceyou review and promote your products once or twice, finding ideas for new YouTube content is often difficult. Compared to Instagram, you have to produce something in order to publish, you can’t just distribute.
Each of these platforms can take your product’s awareness and reputation to the next level, as long as you know how to use them. Deciding your point of focus is one aspect, taking the real action based on an effective marketing strategy is another. Therefore, I encourage you to continue your learning as you begin implementing the knowledge you constantly gain.
Guest-blogger at Syncee. Kurt Walker is an aspiring marketing writer at AustralianWritings. He started out as a business college graduate and ended up working for impressive companies from Europe. He thrives sharing quality information for both businesses and single professionals who wish to take their marketing game to the next level.