It is perplexing that some owners of e-commerce businesses will believe that SEO is optional for their business. For any business online, Google is probably the starting point for engagement with possible clients and it will continue to be a part of your business as it grows and continues to evolve.
Thinking of an option to SEO is like planning to let a lot of money float past of you but you never grab it.
Let us take a look at some of the benefits of SEO to an e-commerce business:
More People Will Find Your Business
SEO is about organic traffic, and you might wonder just how important it is if you are not paying for it? Well, on average, many e-commerce sites receive 30 percent of their traffic from SEO. That is a significant number of people visiting your site every day. If you compare that with the other sources of traffic like paid advertising, you will realize it may beat them in many instances.
Even if you may have a bigger source of traffic to your site, think about that 30 percent, it is still money that you are letting fly away and if you are interested in making money, that is not something you can let fly.
Enhances Your Business Reputation
If you are doing your SEO right, you will eventually gain recognition on Search Engine results. This is a huge benefit to your business reputation. If someone is searching for a particular product on Google and they notice your business is among the top results and it is not because you paid to be there, that person is bound to trust that yours is a trusted business.
This may take some time to produce the required effect, but once it does, your e-commerce business is on its way to becoming a huge brand. There are a number of ways that you will be able to exploit that reputation you gain from SEO. You, however, need to note that it starts by employing the right strategies to excel in SEO.
More Bang for the Buck
As a business, you are always looking for a way to get more money without having to spend too much. SEO is probably one of the best ways to promote your business and not spend much. If you compare it to pay per click, you realize that at times you are paying for clicks that will not bear any fruits. SEO, on the other hand, does not require payment for every visitor you get. It is pretty much free publicity. If, for example, you paid an SEO professional to do SEO for your website, you can continue to benefit from links that they created years ago. For pay per click however, once the amount of money you pay for clicks is finished, the clicks will stop coming.
For a small business just starting on sites like Shopify among others with a limited budget, SEO would be a cost-effective option to ensure they attract more people to the business and they do not have to pay for conversions.
Helps Target Specific Audience
When you choose to carry out SEO campaigns, you are able to single out only the relevant audience using keywords. For example, a person searching for ‘black gents shoes’ is more likely to be interested in exactly that and if that is the keyword you are targeting, then those are the people you would have visiting your site. This is a way of eliminating bounce rates where people may come to your site and then realize it is not what they are looking for.
With SEO, the site is able to have more conversions through such targeted keywords than if they simply had banner ads which visitors may click on simply out of curiosity or because they would like the add to go away from their screen.
Balances the Playing Field
If small businesses were to compete with the big ones that have been around for a long time, they probably would stand no chance. The big businesses have corresponding budgets for advertising and would probably always appear at the top. SEO levels this playing field and gives smaller businesses the chance to compete with the bigger ones. If you do your SEO right, you can get a sizable amount of traffic to your site and your reputation can grow.
Using Content Can Win Hearts
SEO gives you the chance to appeal to the emotions of prospective clients. With the right content, you can create loyal customers who value your product. Even though you may be targeting keywords, you can use those keywords in such a way that the story around them makes the visitor appreciate your business and what it stands for. Sometimes reviews from former existing clients can win over many more clients much more than just pictures of products.
There are several ways you can use content to win over more clients and remain in touch with them so that they can keep on coming back.
You Learn More About Your Customers
Organic traffic is a way to understand what visitors want and what interests them. through SEO, you can know what is on demand. For example, if you are selling mobile phones, you will notice which brand people tend to search for the most. This can help you plan your marketing strategy as well as plan how you can impress your customers.
SEO can be measured and analyzed so there is a lot of information that you can receive and use to improve your business.
E-commerce business is online and SEO is a strategy that helps online businesses. The bottom line is that you need to make money and SEO is a way to achieve that. When you analyze all the benefits of SEO listed above, you will notice that they all come down to improving your profit margin. It would be silly to ignore SEO when it will help you get more money without having to put in a lot!
Guest-blogger at Syncee. Ritu Sharma is the Content Manager at SEO Company PageTraffic, one of Asia’s most award-winning & recognized Digital Search Marketing agency. She has been the spear head of many successful Content Marketing Campaigns for PageTraffic where she also blogs SEO related topics.