Using data to create customer personas: 6 Tips

Customer personas are profiles of fictional people who might be interested in your products or services, biographies that ensure you’re marketing the right way to particular groups of individuals.

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6 effective ways to get new Shopify store customers

Perhaps you’re in the common situation of having a moderately successful Shopify store, but business has recently slowed. You’re not getting the growth you want, and only a small percentage of shoppers are new customers.

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