4 tech advancements empowering e-commerce businesses

Wherever you look, technology is making great strides in changing the way we shop, browse, connect with people, the way we do business, and ultimately, the way we exist.

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Email marketing is not dead – Learn how to leverage it to increase business

With so many other digital marketing techniques taking off, it comes as no surprise that email marketing has been put on the back burner by businesses around the world.

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How to boost customer engagement for your e-commerce site

Are you currently hitting your sales target for your Shopify e-commerce business? If your answer is NO, what do you think could be responsible?

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Important things to know if you want to brand your e-commerce business

Regardless of whether you are just getting started in the e-commerce world or you have already tested its waters with a few products, branding is a vital part of your strategy for success. It represents more than a logo or a name and it encompasses your products, web presence, customer expectation, your mission and more.

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How to reduce overhead expenditures of your e-commerce store

For both consumers and retailers, e-commerce stores used to be a more affordable option than brick-and-mortar stores. However, between brick-and-mortar stores and Amazon which can match online prices 72 percent of the time, many small online stores need to find ways to stay on the surface. Once your e-commerce platform is in place, consider alternate ways of cutting down on expenses while doing your sales online.

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4 ways to write a proper description for your store

Nowadays, with all the generations that come, entrepreneurship has become more and more popular. Everyone wants to start its business and most of them even do it. But living in a world where most of us are entrepreneurs is challenging.

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5 tips to successfully build an e-commerce startup

There’s a lot to be gained nowadays by venturing into the ever-growing e-commerce market, especially when you consider the fact that the e-commerce industry is expected to surpass 4.88 trillion US dollars by 2021.

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5 steps to use design thinking to take your e-commerce business forward

The e-commerce industry is growing more competitive as the years go by, and is only expected to attract more competitors to the fray as its market value soars to a staggering 4.88 trillion US dollars in 2021. Such a growth spurt will inevitably make it even more difficult for growth-oriented e-commerce brands to set themselves apart from the rest, and seize their share of the market – hence the need to adopt new ideas and strategies that will elevate your store from the other competitors in your niche.

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Expand your digital marketing team with top talent

If the marketing business is thriving, at one point you will have to set aside some time to first and foremost assess whether your team needs backup. Some things to consider are whether the budget can sustain more people, as well as for how long your current team can continue handling the workload without additional help.

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