Using data to create customer personas: 6 Tips

Customer personas are profiles of fictional people who might be interested in your products or services, biographies that ensure you’re marketing the right way to particular groups of individuals.

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How to build an e-commerce marketing plan

You can launch a digital store in a matter of seconds, but the downside is that you have to work much harder in order to acquire the first customers. It’s nothing like running a physical store because no one will bump into your place by accident.

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Why is SEO essential for any e-commerce business?

It is perplexing that some owners of e-commerce businesses will believe that SEO is optional for their business. For any business online, Google is probably the starting point for engagement with possible clients and it will continue to be a part of your business as it grows and continues to evolve.

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How important is the design of the landing page to your e-commerce business?

If there is a doubt in anyone’s mind, let’s start by answering this question straightforwardly: your landing page’s design is very important and this is especially true for an e-commerce business.

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6 effective ways to get new Shopify store customers

Perhaps you’re in the common situation of having a moderately successful Shopify store, but business has recently slowed. You’re not getting the growth you want, and only a small percentage of shoppers are new customers.

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The Shopify guide: How to write product descriptions that sell

Do you know that poorly written product pages negatively impact sales? Recent studies show that low-quality product descriptions weaken trust in a brand for a significant amount of customers.

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How a content audit can increase your organic traffic

It’s the digital age, and all businesses are going digital. Businesspeople gradually understand the need to have websites, blogs, or e-commerce shops to either retain existing site visitors or to attract new ones. But more than merely putting out content is the need to optimize content and stay on top in SEO ranking. And, this is where content auditing comes in handy.

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5 ways to improve your Google Ads e-commerce strategy

For an e-commerce business, marketing is everything. To boost your online reputation and ascend a search engine ranking list you need to put some extra effort. This usually comes hand in hand with an increase in expenses which usually leads to expecting results from something you are paying. 

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7 effective strategies for a sweet fashion e-commerce success

Working in the fashion e-commerce industry means having the world at your feet. Even this might seem like an overstatement, the fact is that millions of people are turning to online shopping.

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