8 e-commerce metrics to track during holidays

The holiday season is coming up fast. For your customers, this is the most wonderful time of the year, where they’re choosing presents for their friends and families. For you, on the other hand, this is the busiest and, hopefully, the most profitable, season.

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How bad marketing can ruin your business?

Marketing is one of the best solutions to promote your online store. But did you know that if you do it wrong, your strategy will backfire? Read on to evade these serious mistakes.
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