Why is SEO essential for any e-commerce business?

It is perplexing that some owners of e-commerce businesses will believe that SEO is optional for their business. For any business online, Google is probably the starting point for engagement with possible clients and it will continue to be a part of your business as it grows and continues to evolve.

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How important is the design of the landing page to your e-commerce business?

If there is a doubt in anyone’s mind, let’s start by answering this question straightforwardly: your landing page’s design is very important and this is especially true for an e-commerce business.

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The Shopify guide: How to write product descriptions that sell

Do you know that poorly written product pages negatively impact sales? Recent studies show that low-quality product descriptions weaken trust in a brand for a significant amount of customers.

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Important things to know if you want to brand your e-commerce business

Regardless of whether you are just getting started in the e-commerce world or you have already tested its waters with a few products, branding is a vital part of your strategy for success. It represents more than a logo or a name and it encompasses your products, web presence, customer expectation, your mission and more.

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5 steps to use design thinking to take your e-commerce business forward

The e-commerce industry is growing more competitive as the years go by, and is only expected to attract more competitors to the fray as its market value soars to a staggering 4.88 trillion US dollars in 2021. Such a growth spurt will inevitably make it even more difficult for growth-oriented e-commerce brands to set themselves apart from the rest, and seize their share of the market – hence the need to adopt new ideas and strategies that will elevate your store from the other competitors in your niche.

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Why is Shopify the best e-commerce platform?

Shopify is one of the biggest e-commerce platforms, having 600,000 businesses powered. Do you want to know what this platform is and why is it the best to use? Here is our guidance for you.
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